sd.  saigon.digital Prepared for PEJA Vietnam · June 2026
AI Adoption & Enablement

Bringing AI into
the way PEJA works.

A practical, secure, Microsoft 365-native programme to give all 40 of your team AI superpowers — built around your machines, your customers, and how you actually work.

Prepared forChristoph Peters · Country Manager
ScopeAI tooling + training across the company
FromSaigon Digital · Ho Chi Minh City
Before we say anything

We did our homework on PEJA.

A 30-year-old European trading house is a very different AI client to a startup. Here's what we already understand — and why it matters.

🏭

Capital machinery trader

Official Vietnam rep for global builders (Picanol, Monforts) across textile, agro & food, environmental and maritime.

🌐

Multilingual by nature

Dutch/German principals ↔ English ↔ Vietnamese staff and customers. Translation is a daily tax.

🛠️

Sales + after-sales service

Quotes, technical specs, spare parts, field service, project management — document-heavy work.

📈

New chapter, new owners

Recently part of Comin Asia — a natural moment to modernise, standardise and report up with confidence.

40 staff across Sales · Service · Admin · Management — all on Microsoft 365, with limited AI experience today. That's a clean, fast starting point.

Why this is the right move now

PEJA is unusually well-suited to AI.

The things that make a capital-equipment trading company complex are exactly the things AI is best at removing.

Locked-up knowledge

30 years of technical know-how sits in PDFs, old emails, and a handful of senior heads. AI turns that into an instant, always-on answer.

The language tax

Every quote, manual and email crosses 3+ languages. AI drafts and translates in seconds — accurately, in your tone.

Slow, manual quotes

Turning a spec sheet into a polished technical quotation takes hours. AI gets you to a strong first draft in minutes.

Service bottlenecks

Troubleshooting depends on a few experts. A grounded assistant lets every engineer self-serve from the manuals.

Admin grind

Customs, shipping, invoices, PO matching — repetitive document work that automation quietly handles.

Reporting upward

Pulling clean numbers and summaries for management and HQ becomes a question you simply ask.

A simple way to locate yourselves

From curious to AI-native.

Every company sits somewhere on this ladder. Our job over 12 months is to move PEJA from Level 0 to a confident, embedded Level 3.

Level 0

Curious

No real AI use. Interested, unsure where to start.

Level 1

Experimenting

A few people try ChatGPT ad hoc, no structure.

Level 2

Enabled

Copilot rolled out, staff trained, prompt habits forming.

Level 3

Embedded

Role-based use cases, custom agents & automations in daily work.

Level 4

AI-native

AI in every workflow, measured ROI, self-sustaining.

Where AI pays off at PEJA

One programme, four teams, real wins each.

Sales

Win more, faster

Draft technical quotes & proposals from spec sheets · multilingual outreach · CRM notes & meeting summaries · market & competitor research.

Service

Fix faster, depend less

Troubleshooting assistant grounded in machine manuals · spare-part identification · auto-drafted service reports from field notes.

Admin

Kill the busywork

Customs/shipping & invoice document automation · email triage · contract & document translation · minutes and scheduling.

Management

See & report clearly

Cross-function summaries · clean reporting to Comin Asia / HQ · faster strategic research · ask-your-data dashboards.

Five ideas we'd love your reaction to

What we could build around PEJA.

🧠

The PEJA Brain

A private, secure assistant your team can ask anything: "What's the spare part for a Picanol OmniPlus on this fault?" or "Find the quote we sent Customer X in 2019." 30 years of knowledge, on tap.

📝

Quote Co-pilot

Spec sheet + customer need → polished first-draft technical quotation in minutes, in the right language.

🔧

Service Co-pilot

Field engineers get troubleshooting steps and parts ID on their phone, grounded in the actual manuals.

🌐

Translation layer

NL/DE ↔ EN ↔ VN, instantly, in your house style — across email, docs and manuals.

⚙️

Document automation

Customs, shipping, invoices and PO matching handled quietly in the background by Power Automate.

The Saigon Digital difference

Most AI projects fail on the
human side, not the tech.

Anyone can switch on licences. The tools end up as expensive shelfware unless someone maps the workflows, builds for your reality, and trains people until it sticks. That's the part we own.

1

Map

We learn how each team actually works before recommending a single tool.

2

Build

We configure Copilot and build agents around your machines and customers.

3

Train

Every department, hands-on, in plain language — plus internal champions.

4

Embed

We stay 12 months, measure adoption, and make you self-sufficient.

And we lead with safety: a clear AI usage policy and data guardrails from week one — so adoption never means risk.

The 12-month journey

A managed programme, not a tool drop.

Weeks 1–4

Discover

  • AI Readiness Audit
  • Workflow + data review
  • M365 licence check
  • Scored opportunity backlog → roadmap
Months 1–3

Foundations

  • AI usage policy + guardrails
  • Copilot pilot group
  • All-staff AI literacy training
  • First quick wins live
Months 3–8

Embed by team

  • Sales / Service / Admin use cases
  • Role-based training
  • Prompt libraries
  • Champions programme
Months 6–10

Custom & scale

  • Copilot Studio agents
  • "PEJA Brain" knowledge agent
  • Power Automate flows
Months 9–12

Measure & hand over

  • Adoption + ROI tracking
  • Optimise & refine
  • Self-sufficiency handover
Fits your environment

100% inside Microsoft 365.

No new platform to learn, no data leaving your tenant. We build on the tools your team already opens every morning.

Day one

Microsoft 365 Copilot

AI inside Word, Excel, Outlook, Teams and PowerPoint — exactly where work already happens.

Custom agents

Copilot Studio

Private assistants grounded in your SharePoint — manuals, catalogues, service history — secured to your tenant.

Automation

Power Automate

Repetitive document and approval workflows handled in the background.

Licence-smart: we right-size spend — power users get full Copilot, everyone else starts on the free, data-protected Copilot Chat. You only pay for seats that pay you back.

What good looks like

We measure outcomes, not activity.

Hours/wk
saved per role on drafting, translation & admin
Faster
quote turnaround and service response times
Less
dependence on a few key experts & outside translators
Adoption
% of staff actively using AI weekly — tracked monthly

Every quarter we review the numbers together and adjust the roadmap. You always know what your investment is returning.

How we'd start — low risk, high clarity

Step one: the AI Readiness Audit.

Before anyone commits to a 12-month programme, we run a focused 4-week diagnostic. You finish with a concrete roadmap and the confidence that the big investment is the right one.

Why Saigon Digital

A digital partner that practises what it preaches.

25+
years of combined international experience
$25M+
in platform & revenue impact delivered
90%
of clients continue beyond their first project
15+
countries served across Asia, Europe & North America
"
Saigon Digital transformed how Ski.com shows up online. They understand where digital discovery is heading and how to turn visibility into real commercial results.
Harry Peisach · CEO, Ski.com
Indicative investment

Start small, scale on proof.

Step 1 · Recommended start
$3,500–$5,000 one-off

AI Readiness Audit — ~4 weeks. Workflow review, licence & security check, scored opportunity backlog and your 12-month roadmap. The low-risk way to begin.

Step 2 · The programme
$4,000–$6,000 / month

AI Adoption Retainer — the managed 12-month journey: builds, training, agents, automation and ongoing support.

Rolling monthly — no long lock-in 4–6 month minimum to see real change 30-day notice to pause or stop Microsoft licences billed by Microsoft (~$30/user/mo) — we right-size them

Indicative ranges for discussion — the audit confirms exact scope and figures.

Next step

Let's run the Readiness Audit.

Four weeks from now you'll have a clear, costed roadmap for bringing AI to all 40 of your team — and proof it works, before you commit to the full programme.

Book the AI Readiness Audit →
Saigon Digitalhello@saigon.digital
Websaigon.digital
Based inHo Chi Minh City, Vietnam
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